The Blue Square 🟦: A Symbol of Solidarity Against Antisemitism and All Hate

The Blue Square 🟦 has become a powerful international symbol of support for the Jewish community and the fight against antisemitism, as well as against all forms of hate in recent years.

The campaign, launched in March 2023 under #StandUpToJewishHate, was founded by Robert Kraft, owner of the New England Patriots football team, through the Foundation to Combat Antisemitism (FCAS). In October 2025, the organization rebranded to Blue Square Alliance Against Hate to reflect its expanding coalition of partners in the broader fight against hate.

Origin and Meaning of the Symbol

The Blue Square was chosen as a simple and accessible symbol—an emoji available on every smartphone. The core idea is visual: the square occupies about 2.4% of the screen area, mirroring the proportion of Jews in the U.S. population (around 2%). Yet, according to 2024 FBI data, Jews were victims of 69% of all religion-based hate crimes - a record high with 1,938 reported incidents, up 5.8% from 2023, despite comprising only about 2% of Americans. The campaign emphasizes that antisemitism is not just a Jewish issue but a societal one. "Hate knows no boundaries. if we don’t stand up, it spreads," is the central message.

Launch and Spread

The campaign launched with a $25 million investment, first appearing in Times Square and on NBC shows like The Voice, The Kelly Clarkson Show, and TODAY. It reached billions of impressions, including ads during NFL, NBA, and NHL games. #StandUpToJewishHate with The Voice, in partnership with The Foundation to Combat Antisemitism In 2025, a new campaign called "When There Are No Words" launched with an additional $10 million investment, airing during football games and encouraging sharing the square as a quiet sign of support when words fail against hate. Celebrities such as Tom Brady, Julianne Moore, Meek Mill, and Jon Bon Jovi supported the campaign, wearing Blue Square pins.

Anyone can participate easily:

1. Share the Emoji! Search for "Blue Square" in your emoji keyboard and add 🟦 to posts, messages, or comments. Use the hashtags #🟦 and #StandUpToJewishHate.
2. Blue Pin: Request a free pin via bluesquarealliance.org to wear it and spark conversations.
3. Suggested Message: "I won’t stay silent against antisemitism. Or any form of hate. 🟦 #StandUpToJewishHate"

The campaign also includes resources for identifying antisemitism, reporting incidents, and addressing bias in the workplace.

Current Impact (end of dec 2025)

Despite efforts, FBI data shows a rise in hate crimes against Jews—reaching about 16-18% of all hate crimes in the U.S. The organization continues expanding partnerships, research, and media to reach wider audiences, including youth on social platforms. In 2025, a commitment of hundreds of millions of dollars was made to the fight, including online hate monitoring.

The Blue Square 🟦 is a simple yet powerful call to action: to become active bystanders against hate. One share can save lives and build a more tolerant society. Join us too! 🟦